ALEXANDER VENACCI design and manufacture Swiss Made Automatic watches of high quality and was founded by two brothers, Alexander and Christoffer.
Our strategy is to cut all the intermediaries, cut the fixed costs and sell directly to our customers. This way we are able to offer the highest quality compared to price.
Our main goals:
- Give everyone the opportunity to express themselves with quality
- By providing high-quality Swiss Made Automatic watches
- At affordable and market-leading prices in our segment
From initial thoughts to the creation of a 3D model and final prototype, the work of developing our watch design takes one year.
Our main goals in the design process:
- Develop our own unique design for every part of the watch, except the movement
- With a classic and timeless yet contemporary aesthetic
- That stands out, will be recognized by others and will be relevant for decades to come
Swiss Made Manufacturing
In order to meet our stringent requirements for details, craftsmanship and quality we manufacture Swiss Made.
Switzerland has been manufacturing watches for centuries and sets the bar when it comes to watchmaking.